01 · THE MONEY IN THE TRASH
The USDA estimates that 30–40 percent of the US food supply is wasted (USDA). For a household, that isn’t an abstraction — it’s groceries paid for at the register and carried out to the bin. Expired’s framing is unusually concrete for the category: it is not a meal planner or a diet app, it’s a countdown on food you already own. The app’s job ends where most apps begin — it simply makes sure the strawberries don’t die quietly at the back of the fridge.